The I.D.E.A.: Model for Inclusive and Sustainable Entrepreneurship Growth

Abstract

Objective: This study aims to develop the I.D.E.A. Model (Inspire–Develop–Empower–Apply), a holistic framework that integrates Islamic values, experiential learning, and sustainability principles to strengthen entrepreneurship education in Malaysian polytechnics. The model seeks to cultivate ethical, innovative, and socially responsible entrepreneurs aligned with national priorities and Sustainable Development Goals (SDGs).

Research Method: A qualitative conceptual approach was adopted, incorporating document analysis and semi-structured interviews with two educators and three students at Politeknik Sultan Salahuddin Abdul Aziz Shah. Data from institutional documents, policy frameworks, and interviews were analysed thematically, supported by triangulation and member checking to ensure credibility.

Findings: The analysis produced the I.D.E.A. Model, structured around four interconnected phases. Inspire nurtures ethical awareness and creativity informed by Islamic values such as amanah and ihsan. Develop facilitates innovation through experiential tools including design thinking and Business Model Canvas. Empower enhances confidence, leadership, and resilience through mentoring and collaborative activities. Apply bridges theory and practice via real-world entrepreneurial engagement, community involvement, and sustainability-driven initiatives. Together, these phases foster entrepreneurial competence, ethical reasoning, and a stronger sense of purpose among students.

Originality: The study presents a novel framework that uniquely integrates Islamic ethics with experiential and sustainability-focused entrepreneurship education. The I.D.E.A. Model offers a contextualised pedagogical approach aligned with Malaysia’s PolyTVET 2030 agenda and SDGs, promoting inclusive and sustainable entrepreneurial growth in the TVET ecosystem